The pandemic, economic fluctuations, and local and global events in 2020-21 have caused consumers to form new behaviours, attitudes and values.
Mintel’s 2022 Global Consumer Trends recognise these shifts and share predictions on how brands can prepare for changes in consumer behaviour.
The 2022 Global Consumer Trends provide a strong foundation for Mintel Food & Drink’s predictions for what consumers will want from food, drink and foodservice, and why.